Our Story

The most extraordinary handcrafted objects in the world are rarely found in the places you expect.
They are in the workshops of master craftspeople in Moradabad, Jaipur and Varanasi. In the brocante markets of southern France. In the devotional craft traditions of Latin America and the artisan studios of Spain and Italy.

Lila Rasa exists to bring them here.

Founder Story

Vipul and Shivali founded Lila Rasa in London from the intersection of two lifetimes spent paying close attention to how beautiful things are made.

• Vipul brings over twenty years of brand development, experiential marketing and product design expertise.
• Shivali is an event designer and Indian culinary expert.

Together, they carry the knowledge of a family metal handicraft business — a maker’s understanding of materials, technique and the economics of craft that shapes every sourcing decision.

They travelled India with that knowledge as a guide:

• the metalwork clusters of Moradabad
• the textile traditions of Varanasi
• the inlay artisans of Agra
• the wood carvers of Saharanpur

Master craftspeople whose families have practised the same techniques for generations. And they saw, clearly, a gap: extraordinary skill in the service of undifferentiated products, at prices that did not reflect the knowledge behind them.

Then Europe — the brocante and flea markets of France, the artisan traditions of Italy and Spain. Objects with deep cultural identity: Ex-Voto sacred hearts, devotional mirror-work, antique-style ornamental craft.

And the founding insight: that these two worlds — India’s master craftspeople and the world’s great decorative object traditions — belonged in conversation with each other.

Every piece is sourced directly from makers. No intermediaries. No compromises. Every object chosen because it carries genuine cultural depth and irreplaceable craft skill.

Brand Pillars: Our Promise

Lila Rasa is built on four core brand pillars that define everything we do.

1. Indian Craft Mastery

Direct from India’s master craftspeople — metalwork, wood, resin, inlay, glass, textile.
Knowledge built across generations and across the country’s great handicraft clusters.

2. Global Cultural Depth

Objects drawn from Latin American Ex-Voto tradition, French brocante craft, Moorish mirror-work, and Iberian artisan culture — world traditions brought to British homes.

3. Ethical at Every Step

No intermediaries. Fair value for craftspeople and customers.
Nature and people at the core — represented by the five elements of our logo:

• Sun
• Water
• Earth
• Air
• Hands joined

We uphold ethical fair trade practices in every part of our business.

4. Expert Curation

Twenty years of brand and product development expertise + event design mastery + a family heritage in metal handicraft.
Every piece chosen because it means something.

Corporate Social Responsibility (CSR) Statement

We are committed to conducting our business responsibly, ethically, and sustainably.

• We respect labour and human rights and expect all suppliers and partners to comply with applicable employment laws.
• We do not tolerate forced labour, child labour, human trafficking, or exploitative practices.
• We work with trusted artisan producers and suppliers and build long-term relationships to maintain transparency within our supply chain.
• We aim to minimise environmental impact through responsible sourcing and operational efficiency.
• We comply with all relevant UK legislation applicable to our operations.

Labour Standards Commitment

We uphold high labour standards across our own operations and expect the same from our suppliers:

• Fair wages and lawful working hours are respected.
• No discrimination on the basis of gender, race, religion, age, or background.
• Safe and hygienic working conditions are expected within our own operations and from suppliers.
• Freedom of association is respected where legally permitted.

Health & Safety Policy

We maintain safe and hygienic working conditions in our own operations and expect our suppliers and partners to do the same. Health and safety are integral to how we source, produce, and deliver our products.

Modern Slavery & Human Trafficking Statement (Voluntary)

Lila Rasa is committed to preventing modern slavery and human trafficking in our business and supply chain.

• We do not tolerate forced labour, child labour, human trafficking, or any exploitative practices.
• We work with trusted artisan producers and suppliers and build long-term relationships to ensure transparency.
• We expect all suppliers and partners to comply with applicable laws and to uphold the same standards we apply within our own operations.

Direct from the Makers

Every piece is sourced directly from makers:

• Direct from India’s master craftspeople — metalwork, wood, resin, inlay, glass, textile.
• No intermediaries.
• Every object chosen because it carries genuine cultural depth and irreplaceable craft skill.

Through Lila Rasa, extraordinary handcrafted objects from India, Latin America, France, Spain and Italy find their way into British homes — objects that celebrate character, heritage, and the beauty of homes that are truly lived in.